Google Analytics Sucks Customer Reviews and Feedback

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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.As of 2019, Google Analytics is the most widely used web analytics service on the web. Google Analytics provides an SDK that allows gathering usage data from iOS

Reviews

Tell the world why Google Analytics sucks!
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I certify that this review is based on my own experiece and is my opinion of this person or business. I have not been offered any incentive or payment to write this review.

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Current Employee - Analytical Lead says

"I have been working at Google full-time for more than 3 years Cons: Poor culture, inexperienced and arrogant middle managers, hyper-competitive, limited options for career growth, no focus on inclusion, growth at all costs, unfair compensation, pervasive cost-cutting, forced entire job category to take a pay cut with no warning"

Current Employee - Analytical Lead says

"I have been working at Google full-time for more than 8 years Cons: The company used to be about the user and customers, but now it's only about the bottom line for the organization. The reason you do anything is always money driven and not based on a more holistic approach to business."

Current Employee - Analytical Lead says

"I have been working at Google full-time for more than 3 years Cons: Management seems to only care about getting promoted and has very little passion or intrinsic interest in marketing science/analytics. Huge lack of a test & learn culture - if an internal project is started it has to succeed b/c of the focus on optics. And often the times the "success" consists of fluffy case studies / metrics."

Current Employee - Analytical Lead says

"I have been working at Google full-time for more than 3 years Cons: The benefits are incredible, but your career is likely going to stop where it is."

Current Employee - Manager, Analytics says

"I have been working at Google full-time Cons: Working for different time zones"

Current Employee - Analytical Lead says

"I have been working at Google full-time for more than 3 years Cons: - very high volume of work - very political; - talended people are not rewarded; - no careers opportunities - no life/balance (you need to go out every week to be promoted)"